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BEAD

UTM Builder

Build trackable campaign URLs with proper UTM parameters.

Marketing
Generated URL
Enter a destination URL above

🔒 All URL building happens in your browser. Nothing is sent to a server.

</>Use this tool programmaticallycurl · JavaScript · MCP

Same tool, callable from any HTTP client or from Claude (via MCP). Anonymous: 100 req/day per IP. Sign up for 1,000 req/day.

curl
curl https://api.b-e-a-d.com/tools/utm-builder/run \
  -H "Content-Type: application/json" \
  -d '{
  "url": "https://example.com",
  "source": "a",
  "medium": "a",
  "campaign": "a"
}'
JavaScript (fetch)
const res = await fetch("https://api.b-e-a-d.com/tools/utm-builder/run", {
  method: "POST",
  headers: { "Content-Type": "application/json" },
  body: JSON.stringify({
  "url": "https://example.com",
  "source": "a",
  "medium": "a",
  "campaign": "a"
}),
});
const data = await res.json();
console.log(data.result);
MCP (Claude Desktop / Claude Code)
# In Claude Desktop / Claude Code, add to your MCP config:
{
  "mcpServers": {
    "bead": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://mcp.b-e-a-d.com"]
    }
  }
}

# Then ask Claude to call:
mcp__bead__bead_utm_builder

Full reference: developer docs · OpenAPI spec

About UTM parameters

UTM tags are query-string parameters that Google Analytics and most other analytics tools read to attribute traffic. Conventions:

  • utm_source — where the visit comes from (e.g. newsletter, twitter)
  • utm_medium — type of channel (e.g. email, cpc, social)
  • utm_campaign — the campaign name (e.g. spring-sale)
  • utm_term — paid-search keyword (optional)
  • utm_content — A/B variant or creative (optional)

Keep values lowercase and hyphenated to avoid duplicate reports.

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